Top 5 Personal Finance Budgeting and Planning Apps on Unified Platform in Kenya - Q2 2024

The second quarter of 2024 saw notable activity in the personal finance budgeting and planning app market in Kenya. Here’s a detailed look at the performance of the top five apps in this category, based on data from Sensor Tower.

Ocean plus - save money experienced fluctuating weekly downloads. The app started strong with 16.3K downloads in the first week of April, peaked at 18K by the end of April, but saw a dip to around 7K for most of May. A recovery was noted in June, with downloads reaching 9.9K in the week of June 10. Weekly active users showed a slight decline from 33.9K at the beginning of April to 31.8K by the last week of the same month.

Know know cash had a steady download rate, starting with 6.3K in early April and maintaining an average of around 4K to 5K downloads per week throughout the quarter. The highest spike was seen in the week of May 6 with 7K downloads.

Hustler Pesa showed varied performance in weekly downloads. The app's downloads ranged from a low of 890 in early May to a peak of 3.7K in the last week of June, indicating a strong finish to the quarter.

KOPA HELA had an inconsistent download trend. Starting with 607 downloads in the second week of April, the app peaked at 2.7K in the week of May 20. However, downloads dropped significantly towards the end of the quarter, with only 64 downloads in the week of June 17.

Bear Loan Calculator maintained relatively steady weekly downloads, starting with 1.1K in the first week of April and peaking at 1K in the week of June 10. Weekly active users showed a positive trend, increasing from 3.6K at the beginning of April to a high of 4.8K in mid-June, before slightly dropping to 4.4K by the end of June.

These insights reflect the dynamic nature of the personal finance app market in Kenya. For more detailed analytics and insights, visit Sensor Tower.